Plain Action is a rural development programme that is committed to achieving set objectives.  These are:

1. Skills and training
To maximise the skills, abilities, and opportunities of all those living and seeking work in the area, particularly in the context of the opportunities presented by the military establishment and the skills of those leaving it.

2. Business and employment
To strengthen the long term economic performance of the area by supporting initiatives that nurture enterprise, cross sectors and remove barriers.

3. Strengthening communities
To work for cohesive, stable and sustainable communities throughout the area by addressing current imbalances and geographical and social isolation.

Running through all of these are two underlying themes:

- To increase understanding of the increasingly essential contribution of the military establishment to the prosperity of the area and to ensure full military/civilian integration of all activities including strategic planning.

- To encompass the challenges and opportunities presented by climate change and environmental issues in the unique environment of Salisbury Plain.